You can even create more than one pin that leads to the same page. It's easy enough to do this for non-fiction as you're offering information people want. Make It Something People Want to Read. Make a pop culture connection. Book Marketing Plan: What to focus on in 2021, How To Sell Your Book | Sidestep The TOP 3 Book Marketing MISTAKES Self-Published Authors Make, How To Market A Book On A SHOESTRING Budget, leverage someone else’s existing audience. There would be a one-time transfer fee (usually around $100) and an installation fee for installing the mailing program (usually around $150, including newsletter template). You can create pins that lead to blog posts, which may have a call to action to download your freebie. I learned how to find my readers, how to connect with them, and how to build an authentic, lasting author/reader relationship. -David Gaughran, nonfiction and historical fiction author “The Newsletter Ninja class was a game-changer for me. They create an awesome reader magnet. Remove tire kickers. So you might have it in a sidebar. With those superfan relationships in place, you’ll sell books, but you don’t want to reach out to your subscribers only when you’ve got a new book for them to buy. But I get asked all the time about how to grow it, how often to email and what emails to send. How to Build an Amazing Author Blog. Reply. Make it unique to you and what you send. Do I want to hear from this person? AND sometimes they try and STOP me from adding new emails at all!! So a word of warning with those list building tools. ... Hi, Pooja! It gets the word out there about your current and upcoming books, and provides an easy way for readers to click through and buy your novels. Author Platform is a term that is thrown around for book marketing but what is an author platform and how do you build it? This will ensure that you grow a warm and engaged list. Warm up your new subscribers with an email nurture sequence when someone joins your list. Choose your Content Management System. Taught by Jessica Festa. And finally, you can send personal invites to your contacts. Subscribe to my newsletter for more tutorials at www.juliechristian.com An email newsletter signup. Help; 1-877-961-6878; Contact Us; My Account; Login; Search; Home. [ ] Design graphics. It will go a long way toward helping you land writing gigs and sell books. This is what makes using services like MailChimp (etc) necessary. I use Mailchimp because it’s cheap and easy. The Strategic Author's Guide to MailerLite: How to use MailerLite to build an author newsletter (Strategic Author Series Book 1) - Kindle edition by Everest, Erika. You simply drag and drop the bits you want. Sending Broadcasts (regular updates/newsletters/launch details) [27:50 mins] Broadcasts are your update emails, for example, if you have a new book out, or you want to send regular updates on your author life. Kirsten Oliphant “The value of swaps comes not just from selling books, but connecting with other authors to forge … Adding a call to action in your author bio and the end of each article is a great way to strike while the iron is hot. Mailchimp is where I collect the names and emails of people I communicate with. The key is to find genuine value in your endeavors. If you're an author, you know that blogs are one of the top book marketing tools in this day and age. You can share about it on Instagram in your feed, and also jump on Stories and talk about it there. That’s 1,000% better engagement. As with anything you write, the headline or title is the most important part. An email newsletter can serve an essential role in your overall marketing communications strategy if done right. How To Set Up Facebook Lead Generation Ads That Work. Then, you can grow your list and season your IP until you're able to send thousands of emails in a day with no bad side effects. If you don’t already have a WordPress or Joomla-based site, we’d have to upgrade you to one of those (prices would vary based on the site size/complexity). As you may know, I'm wildly passionate that every serious author build his or her personal reader email list. Newsletters feel inherently more personal — like a personal letter. My top tips for using these promo tools is to use them alongside the other methods I’ve talked about. I have also seen the response numbers go down if the newsletters come too fast or too slow. As long as you manage those new subscribers well, you can warm them up. This tutorial focuses on how to create your first newsletter in MailChimp. About the Author James Clear writes about habits, decision making, and continuous improvement. So one of the things you can do is share about it on social media. Definitely post a link to it in your Instagram bio as well. Title of Newsletter. For the first time, and possibly for a limited time (as far as ME making everything happen goes) I'm offering the perfect solution! What can I do? We’re getting email from retail stores, from restaurants, from influencers that we follow. 8 Steps to Building an Author’s Email List so You Can Sell More Books. About the Author James Clear writes about habits , decision making, and continuous improvement. Over 1,000,000 people subscribe. But you need to respect them and their inbox. People are going there all the time to find new things and you can create pins that lead to your opt-in landing pages. For one of the other social sites, then spruce up the image above to watch video. 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